Marketing Book
Top 1% of Realtors in Texas
Dave Murray
Broker, Realtor®
(512) 695-2176
Dave@dmtx.com
DMTX REALTY GROUP
www.DMTX.com
TexasLand
WWW.Texasland.com
Dave Murray
Dave started his Real Estate career in the mid-80s. He started out by driving buyers around all day, selling $10,000 mobile home lots. He never turned away business… if he could sell it, he would list it. As a result, his business grew with a diverse clientele and portfolio. Along with many of his clients, he has grown his business and has been consistently in the top 1% of all REALTORS in Texas for over 20 years.
The journey from $10,000 mobile home lots to sales approaching $2 billion while getting to live and work in Austin, Texas, has been a blessing. Specializing in ranches, luxury, and waterfront and having represented some of the most amazing properties and clients in Central Texas has been an incredible life journey.
As he closes in on over $2,000,000,000 in career sales, he has not forgotten his roots, and he continues to list and sell all price ranges of residential and ranch properties. He has a great team and amazing agents to assist with anyone’s real estate needs.
Along for the ride and putting up with him for 25+ years are his wife and six children. They love to travel, snow ski, go to the beach, and hike. He also has a ranch that he retreats to with family and friends, where they often have gatherings of 30 to 40. His wife’s Cajun comes from a large family, so they know how to cook, party, and have fun.
Dave is Part of the Following Groups:
- Austin MLS
- Houston MLS
- North Texas MLS
- San Antonio MLS
- Central Texas MLS
- Hill Country MLS
- KW Luxury
- TLBN
- Elite 25
- Lands of Texas
- Austin Luxury Network
- TALB
Testimonials
Dave and his team are fantastic. We just sold two houses with them in the last three months. Tiffany managed the details and kept everything on track. I have worked with Dave over the last 25 years on about 13 transactions and have always received excellent advice and service. You won't go wrong hiring this team.
Dave and his team handled the sale of our beloved farm of 23 years with such care. We couldn't be happier with the end result and the perfect new owners the team found to shepherd the property for the next 20+ years.
Dave and I met through the Texas Land Brokers Alliance. I had the opportunity to list a 100 Stall Equestrian facility and asked Dave to join me in listing The Polo Club in Dripping Springs, Texas. He is rock solid, honest, has great integrity, and a pleasure to work with him and his Team. I have a high regard for his professionalism!
Knowledgeable, efficient, one of the best. I have closed transactions with Dave and he is proactive; pays close attention to detail, and his entire team is super helpful and personable.
I have known Dave since he first became a Realtor. Since day one, he displayed a thirst for knowledge, a hardworking attitude and as a result, I believe he is one of the best in this industry. He knows this business inside and out and is quick to respond to inquiries about his listings. I have a great respect for Dave and the success he has achieved.
- Rejan & Justin
Giguere
- Dennis Dautel
- Tary Snyder
- Donna Watson
- Mary Williams
Voted Best Place to Live in The U.S. & Fastest Growing Economy of U.S. Cities
Unlike Any Others
DMTX Realty Group and TexasLand are in the top 1% of all teams in Texas and one of the top Brokers for Ranches and Luxury properties in Texas. We are approaching $2 Billion in sales.
With local, on-the-ground expertise and the global reach of the nation’s largest real estate brokerage, Keller Williams, TexasLand is in an unparalleled position to represent you in selling your ranch, land, farm, or development property.
We visit/preview approximately 300+ ranches every year. We understand the Texas land and ranch market as well as we do because we’re always out there walking the land and growing our network of Brokers, Clients, and property owners to ensure we’re out ahead of the market and in touch with the most qualified buyers for your property.
What Makes us truly unique
Our Dedication to Modern Real Estate Marketing
We combine traditional marketing strategies with new methods and technology to sell your property effectively.
Our digital media experience and vast reach allows us to leverage your property across our social channels and draw the attention of potential buyers.
We’re different from other brokerages because we operate within a variety of markets, including ranch, waterfront, luxury, and development. This crossover exposure positions properties in front of segments it would not otherwise get exposure to.
TexasLand and DMTX’s nework of social media accounts generate more than 500,000 impressions on average each week
TexasLand and DMTX’s nework of social media accounts generate more than 500,000 impressions on average each week
TexasLand has the largest land and ranch Instagram page in North America. @TexasLand has over 90,000+ followers, generates 500,000+ Impressions on average each week, and has a combined following of over 300k users across all TexasLand social media channels.
We have some of the most unique listings and regularly close off-market, private sales.
TexasLand’s network of Instagram and Facebook pages generate extraordinary exposure in the marketplace and across all of our social media channels.
This network allows us to put your property in front of tens of thousands of users ranging from potential buyers to the top brokers in a variety of geographic markets and real estate markets (ranch, luxury, developer/builder, residential, and commercial).
Digital Marketing
DMTX Realty
TexasLand
Instagram: @dmtxrealty
Facebook: DMTX Realty Group
LinkedIn: DMTX Realty Group
TikTok: dmtxrealty
Instagram: texasland
Facebook: TexasLand
LinkedIn: TexasLand
TikTok: TexasLand_
The TexasLand Instagram Has
92.6K
Followers
This account is continually growing
& expanding it's reach
Social Media Advertising
With a combined 300,000 targeted users, DMTX and TexasLand’s network of Instagram and Facebook pages generate extraordinary exposure in the marketplace and across all of our social media channels. This network allows us to put your property in front of hundreds of thousands of users ranging from potential buyers to the top brokers in a variety of geographic markets and real estate markets (ranch, waterfront, luxury and development.) For each of our listings, we run highly targeted ads through our Facebook, Instagram, and LinkedIn pages. These ads allow us to target specific buyers based on your property’s unique details and features.
Email Marketing
Email Marketing is one of the most effective ways to turn real estate prospects into customers-which is why we leverage consistent email campaigns to market your property to an unmatched database with thousands of contacts.
Audience
We target your campaigns to an exclusive list of landbrokers, high-net-worth individuals, prominent CEOs, oil and gas execs/developers, ranch brokers, top agents in Austin relocation markets, top markets relocating to Austin, and top producing agents.
TexasLand Website
Our TexasLand website ranks as one of the country's top land and ranch websites.
SEO
We have an in-house SEO Manager to ensure our websites are registering at the top of relevant Google searches and are bringing in new leads daily.
Our expansive network of websites utilizes the most up-to-date and advanced Search Engine Optimization (SEO) techniques in combination with advanced analytics to monitor the performance of our advertising. Optimizing keywords and phrases such as "Hunting Ranches for Sale in Texas" and "Hill Country Property for Sale" in combination with advanced analytics that monitor the performance of our advertising will ensure your property is reaching the right audience.
Audience
Our SEO Manager also manages Google AdWords to serve your property to an audience searching for keywords that align with your property, such as “Dripping Springs Ranch” or "Austin Waterfront”.
Video & Photography
We use the best photographers, certified drone pilots, and videographers in order to capture the amazing features of your property.
We use video to market your property on as many platforms as possible, as it has been proven to be one of the most effective marketing tools. Our property videos leave a lasting impression in the buyer's mind!
Full Service In-House Team
DMTX Realty Group and TexasLand's in-house Marketing Team provide professional marketing plans, schedules, customized campaigns, and strategies that enhance your sales. Your property will receive placements across multiple real estate platforms, top placement on our websites with enhanced SEO, targeted social and email campaigns, strategic media advertising, and exposure to our extensive client database.
Tiffany Anderson
Listings Manager
REALTOR®
Claire Jackson
Marketing Director
REALTOR®
Sean Snider
Ranch Listing Manager
REALTOR®
Dylan Frades
SEO & Paid Ads
Marybeth Timmons
Inside Sales Associate
Oversees MLS, clients, files reviews, paperwork, team previews, and more.
Also oversees critical dates, compliance reviews, signatures, and title follow-up.
Oversees social media, direct mail, property brochures, virtual tours, website listing, e-mail campaigns, and more.
Oversees MLS, clients, files reviews, paperwork, team previews, and more
on ranches.
Our SEO manager uses the most up-to-date SEO techniques and Google Ads best practices to bring in leads for you.
Prospecting new leads, taking inbound leads, and converting these leads to appointments for a team's sales agents.
After closing, our team is here to assist
you to make sure your property reaches
its full potential
Top 3 Factors to Sell Your Property
01
The Property must be priced correctly
02
The property must show at its best
03
Exposure to the right audience
Unmatched Reach & Exposure
Unprecedented Exposure
When getting your property in front of the right buyers, you need the furthest reach with the greatest exposure possible. DMTX Realty Group and TexasLand offer our clients unique advantages to achieve this - advantages like:
We have a datatbase of over
15,000+
CONTACTS
Targeted Land Site Placement
With DMTX Realty Group and TexasLand, your property receives access to the top 4 largest land sites around: LandsofTexas.com, LandsofAmerica.com, LandWatch.com, and Farm&Ranch.com. We have premium placement with our Lands of Texas top 2% signature membership, which includes a featured banner ad for your property. By virtue of being on Lands of America and Lands of Texas, your property is syndicated to 1,000+ websites.
Crossover Exposure & Extended Reach
DMTX Realty Group and TexasLand have a successful background in marketing to a wide variety of Real Estate segments like ranch, waterfront, luxury or development. With other land and ranch brokers, you’ll likely be limited to networking with that market segment. When DMTX Realty Group and TexasLand hit the market with your listing, we immediately target and network to all of these different segments.
We target potential buyers beyond Texas to ensure your property is exposed to a global audience. We utilize our connections with top markets relocating to Austin and have a large database of top agents in Chicago, New York, California, and beyond.
Tax Advantages & Investment Advice
Real estate is one of the most proven ways to invest. A strategic land/ranch purchase in close proximity to one of the fastest-growing metro areas in the country can be an excellent investment with very minimal holding costs. We have many clients that land bank a portion of their investment portfolio in a land or ranch purchase. DMTX Realty Group and TexasLand are uniquely qualified to advise buyers on the advantages of real estate investments.
Marketing Plan
Pre-MLS
Private Marketing
Activation of Listings
Ongoing Marketing
and Analysis
Pre MLS Private marketing
- Professional assessment of property value
- Aerial photography and video production (when applicable)
- Creation of a property-specific print and digital brochure and flyer with highlights, interactive maps, and links to the property on our website
- First-look email campaign sent to DMTX and TexasLand database, which includes luxury brokers, high-net worth individuals, prominent CEOs, celebrities, oil & gas execs/developers, ranch brokers, and the top agents in markets relocating to Austin
- Specifically targeted social media advertisements on our social channels that generate 500,000 impressions weekly. The posts are directed towards qualified individuals who have been actively searching for properties on sites like Zillow, Redfin, Realtor.com and Trulia.
- Austin Luxury Network placement - An exclusive private website of Austins top Luxury Agents (when applicable)
- To generate even more exposure, we link to the property YouTube videos in email campaigns, social posts and on the property pages on our website
- Strategic placement and promotion of the property on TexasLand’s & DMTX’s social channels
- Personal outreach to Brokers within Dave's Database
- Elite 25 Marketing - Property presentation presented to Elite 25 members. (Members of Elite 25 represent the top 0.25% of agents from across the city’s top brokerages)
Private Sales gives an exclusive opportunity for a sale to occur prior to your property being publicly marketed. A large percentage of our sales occur privately per the seller's preference.
**Additional options for totally private listings can be discussed to be exclusively marketed to select clients that may require an NDA.
Activation of listing
- Ongoing social media exposure through Facebook, Instagram, LinkedIn and YouTube
- Open houses, property tours, special events, media exposure, and private realtor events (when applicable)
- Ongoing direct feedback from showings and inquiries
- Ongoing evaluation of your property regarding the marketing plan and pricing, adjusting as necessary
- Frequent inclusion on direct email campaigns to DMTX Realty Group and TexasLand databases
- Constant review and analysis of your property in our team meetings to evaluate the appropriate channels and frequency of each marketing piece
- Weekly "team meetings" to discuss your properties
marketing efforts and how we can improve
- You will receive bi-weekly marketing updates
Ongoing Marketing and Analysis
- Premium placement on LandsOfTexas, LandsOfAmerica, Crexi, TexasLand.com, LandWatch, Land&Farm & Texas Alliance of Land Brokers, KW Land, CoStar, Vine Smart (when applicable)
- Custom created interactive map with property features such as creeks, wells, roads and more
- Floor plan renderings, property video, photos and custom signage
- SEO tuned individual property details page on the TexasLand.com and DMTX websites with all listing materials
- 100 Just Listed postcards sent in the mail to a radius around the property
- Listing syndication to thousands of real estate websites
- Exclusive inclusion on the Keller Williams Luxury website for high-end properties
- Direct email campaigns to our extensive database
- Paid Google AdWords campaigns driving traffic directly to your property’s listing page and video
- Extensive social media campaigns on Facebook and Instagram
Brand Awareness
Relocation Benefits
We are part of the Keller William family, with a network of over 180,000 agents globally. We can now easily search for the best agents in the top relocation cities, and can reach out to them to market your property to their Buyers who are looking to relocate to this area. Agents in other areas can also find us, see our excellent reputation, and send us relocation Buyers who may well be a potential match for your property.
MLS & Syndication
Keller Williams has their own MLS system, the KWLS, which is available for search by all agents. As part of this MLS system, your home automatically syndicates to the Keller Williams Luxury and/or KW Land website, which attracts thousands of viewers and property searchers.
Social Media Benefits
Social media advertising is now expanded, as Keller Williams has many agent-only Facebook groups and forums where we can market your property to fellow agents. We can also stay updated on the Buyer needs of other agents, quickly following up with agents who may have a potential match for your property.
Dave is a member of Elite 25
Being a part of Elite 25 gives Dave the opportunity to market your listing in front of Elite 25 members as well as the Elite 25 social media channels.
Elite 25 members represent Austin’s most exclusive properties – and work with the most discerning buyers and sellers. Established in 1994, members of Elite 25 represent the top 0.25% of agents from across the city’s top brokerages.
DMTX Realty Group and TexasLand are dedicated to making a positive impact in the lives of others, today and every day. We do this through KW Cares.
KW Cares is focused on finding and serving the higher purpose of business through charitable giving in the market centers and communities where our clients live and work. Service agencies that are supported range from disaster relief, to medical centers, and higher education.
KW Membership
As part of the KW Land network, we are held to the highest standard of business and professionalism to exceed your needs and expectations. When you work with TexasLand, you are hiring a vast network of dedicated land professionals.
- Global, national and local sites: WSJ. com, Mansion Global, Barron’s Group digital platform, and KW Luxury Magazine (when applicable)
- A network of luxury specialists
- Opportunity to share properties on KW Luxury social media channels with global reach
Our elite KW Luxury International membership allow us to network and share your property with a group of top-producing real estate agents in the upper-tier home market. The powerful network of associates helps sell your property, while also providing massive exposure via:
Top 1% of Realtors in Texas
Dave Murray
512-695-2176
dave@dmtx.com
dmtx.com | texasland.com
1617 W. 6th St. Suite C
Austin, TX 78703
